I've been doing social media postings for a long time but i have not really specifically figured out the "best" schedule to post. And, I have not really bothered experimenting or researching about it. So it's really more of gut-feel.
So how I do it is that I just based it on my behavior on facebook. So morning, I either position it before a runner go for a run, or maybe when he's on commute or upon arriving in his office. Then, next will be around lunch time, then on the way home. If I want to post more, I will add posts during their afternoon break, and on the way to sleep.
I "will" be working on a project with Third Team Media, and so I read up on their lessons / references. And, I came across a few "theories" regarding how to schedule your facebook / social media posts.
Here are some of the social media content scheduling (they kind of vary):
Source: https://love.postplanner.com/queue-schedule
Source: http://www.jonloomer.com/2013/12/11/facebook-page-post-reach/
Source: http://sproutsocial.com/insights/social-media-editorial-calendar/
Source: http://blogs.constantcontact.com/how-often-post-social-media/
30/ 60/ 10: The Golden Ratio for Social Marketing from Rallyverse
Source: https://blog.bufferapp.com/self-promotion-in-social-media
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